During this Lunch & Learn, key data will be highlighted from Spectrum Reach’s proprietary research study on Hispanic video viewing and how you can turn this research into a real business opportunity!
The third party research was conducted by Horowitz Research and the presentation will cover: • Should you include both Spanish and English programming in your media mix? • How have Hispanics’ TV and video viewing habits changed? • Is cultural relevance a success factor?
Lunch will be provided!